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California could abolish 'pink tax' under bill awaiting Newsom's signature

Source: Written by Madison Hirneisen for The Center Square

(The Center Square) – Charging more for pink razors, fruit-scented deodorants and other products marketed toward women that are “substantially similar” to products marketed to men would be outlawed in California under a bill sitting on Gov. Gavin Newsom’s desk.

Assembly Bill 1287 seeks to eliminate the “pink tax” within California – a phenomenon where products marketed toward women are more expensive than the same products marketed to men.

“Gendered pricing or the ‘Pink Tax’ is systemic devaluation of women’s economic wellbeing,” the bill’s author, Assemblymember Rebecca Bauer-Kahan, wrote in support of the legislation. “These higher prices, especially for necessities, augments existing gender inequalities in pay and wealth.”